Urgent and important questions are being asked, such as how we address the climate crisis, and protect ourselves in such searing conditions. Though for one cinema chain, they’re asking a different question entirely…
think of the redheads?!
In a promotion called
‘SPF for Redheads’
– with the SPF standing for ‘Sun Protecting Flicks’, of course – Showcase Cinemas are offering free tickets for gingers to see a film away from the unbearable heat forecast early next week.
A description on the company’s website reads: “Experts say the UK is soon to witness its hottest EVER days on record and since redheads are often more vulnerable than most to the sun’s rays, we’re giving them shelter from the sun inside our fully air-conditioned cinema screens to catch the latest blockbusters for no cost at all!”
Films currently screening include
Thor: Love and Thunder
Minions 2: The Rise of Gru
Top Gun: Maverick
While others weren’t so convinced by the marketing campaign:
\u201c@ShowcaseCinemas Not sure whether to be offended or amused by this. Do you offer free tickets to people with other skin/hair colour on the coldest day of the year too? I've died my hair anyway, so would I have to drop my strides to get in?\u201d
\u201c@ShowcaseCinemas Appreciate the intent but not sure this is hitting the right chord. Spent years being bullied for having red hair and told I shouldn't be out in daylight. Is this promo sending the right message?\u201d
The Met Office’s red warning was
issued on Friday
, in an update which said there is a 50 per cent chance temperatures of 40C will be recorded, breaking the current record high of 38.7C from July 2019.
The weather agency’s chief meteorologist Paul Gundersen said: “Nights are also likely to be exceptionally warm, especially in urban areas. This is likely to lead to widespread impacts on people and infrastructure.
“This level of heat can have adverse health effects.”
Elsewhere, the UK’s Health Security Agency – a body which
replaced Public Health England
last year – has issued a Level 4 heat-health alert, meaning the heatwave is so severe or prolonged that its effects “extend outside the health and social care system”.
“At this level, illness and death may occur among the fit and healthy, and not just in high-risk groups,” the
Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.