If your Twitter timeline is filled with gifs of hot LGBT+ action this morning, it's all down to #Moggmentum.
In recent months, supporters of Conservative MP Jacob Rees-Mogg introduced the hashtag #Moggmentum to Twitter, in playful riposte to Labour supporting campaign group Momentum.
On Wednesday, a Twitter account for Moggmentum surpassed 9,000 followers.
That day, Rees-Mogg himself appeared on Good Morning Britain and discussed his views on abortion, brexit, the Conservative party and same-sex marriage.
In 2013 Rees-Mogg was one of 154 MPs to vote against giving the same-sex marriage bill a third reading, and moving it to the last stages of the lawmaking process.
The hashtag #Moggmentum was then jumped upon by writer Alex Andreou, who suggested that everybody, should definitely not tweet it with pictures of same-sex couples kissing.
He later added:
Ask for LGBT+ gifs, and ye shall receive them
Andreou was pleased that the call to action had been answered by the Twitterati.
Rees-Mogg was joined in voting against giving the same-sex marriage bill a third reading, by 153 of his parliamentary colleagues. This included 126 Conservatives, 14 Labour, eight Democratic Unionists, four Liberal Democrats, and one Independent voting 'No'.
Speaking to indy100 on Wednesday with regard to his voting record and public scrunity, Rees-Mogg said that people are 'completely entitled to ask my views - that's what democracy is about.'
It's important to bear in mind that there are views that may affect legislation, and views that do not...If you enter into political life, you are of course going to be placed under scrutiny.