YouTuber Jeffree Star has been accused of cultural appropriation after wearing his hair in cornrows, just weeks after he faced backlash for wearing dreadlocks with laid edges.
The 34-year-old influencer and make-up mogul took to social media over the weekend to post content of himself in Las Vegas sporting blonde cornrows.
Among the content was a trip to shopping mall The Shops at Crystals, a sodium chloride injection (nope, us neither) and a stay at a Vegas hotel.
People then took to social media to slam the YouTube star for cultural appropriation:
At the start of this month, he published a photo of himself with purple dreadlocks with laid edges for his new product, Blood Lust.
Still featured on his website at the time of writing, the image also garnered controversy among people on social media.
It’s also not the first time he’s worn cornrows, posting about it in September last year:
And also wearing them again in October 2018.
When he was called out for it at the time, one fan swooped in to defend him:
Girl, it’s not cultural appropriation. I’m black and I don’t have an issue with it.
Jeffree then responded at the time:
Preach!!! young kids trying to be mad at something always.
In 2017, Jeffree was forced to apologise after videos of him using the N-word 14 years ago surfaced online.
There was also a video of Jeffree joking he was going to throw battery acid on a black woman’s skin to make it lighter.
At the time, he told Allure:
I am so sorry for my words. I am so sorry you ever had to see me like that…that is not who I am and I apologize deep down to the core of my fucking being.
Jeffree is yet to pubicly comment on the recent backlash to his cornrows or his dreadlocks.
indy100 reached out to Jeffree Star for comment.