Muireann O’Connell / Twitter

Promoting all of the wonderful sizes and shapes we come in is surely always a good thing for fashion retailers to do, right?

Especially when the fashion industry is repeatedly criticised for using underweight models and promoting unrealistic beauty standards.

But Zara perhaps took a little bit of a wrong turn when they seemingly forgot to use any curvy models in a campaign about celebrating curves.

Twitter user Muireann O’Connell tweeted a photo of a campaign poster by the clothing retailer, spotted in Dublin, alongside her thoughts:

Yep, that pretty much sums it up.

The poster is in the store too:

O'Connell added:

... And:

And people have understandably kicked off:

indy100 has contacted Zara for comment.

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