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Promoting all of the wonderful sizes and shapes we come in is surely always a good thing for fashion retailers to do, right?
Especially when the fashion industry is repeatedly criticised for using underweight models and promoting unrealistic beauty standards.
But Zara perhaps took a little bit of a wrong turn when they seemingly forgot to use any curvy models in a campaign about celebrating curves.
Twitter user Muireann O’Connell tweeted a photo of a campaign poster by the clothing retailer, spotted in Dublin, alongside her thoughts:
You have got to be shitting me, Zara. https://t.co/tiOsJv5AVy — Muireann O'Connell (@Muireann O'Connell)
Yep, that pretty much sums it up.
The poster is in the store too:
@ZARA I'd have a word with your advertising department.....curves?.....where?... https://t.co/Ela4HiUsdO — Millie Faulkner (@Millie Faulkner)
Can i just say, this is nothing to with the models. It's the marketeers that have distorted their image & fucked up. — Muireann O'Connell (@Muireann O'Connell)
@CamillaKerslake @RebeccaCNReid How didn't anyone on their marketing team go... 'Lads, lads, how about we don't piss people off?' — Muireann O'Connell (@Muireann O'Connell)
And people have understandably kicked off:
ZARA DO YOU KNOW WHAT CURVES ARE https://t.co/NjJaPnCNx2 — Matilda Davies (@Matilda Davies)
@MuireannO_C Stop! Are they having a F@#*in laugh?Curves seriously😮stop now I've seen more meat on good friday😒#Insulted — Celine Fitzachary (@Celine Fitzachary)
@MuireannO_C Curves????!!! 😂😂 — Lucy Kennedy (@Lucy Kennedy)
@MuireannO_C that's so messed up.
I would be so sad to think my daughter saw that ad and took it in. Not cool. — NELLA (@NELLA)
indy100 has contacted Zara for comment.
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