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What should be one of the most cherished personal moments of a couple's life can now be captured and uploaded to the internet for everyone to see.
Those who feel the necessity to document and publish every single part of their lives can capture the moment they propose to their other half in high-definition through a "ring cam".
Hidden in the lid of a ring's box, the built-in wide lens "ring cam" shoots right in the face of the lucky man or woman being proposed to as their partner is down on one knee.
There is a recording button on top, as well as a microphone and a charging point/USB port on the side. The ring-cam can be hired for $100 for three weeks.
The enterprising company behind the device has even released a one minute video showing 10 couples popping the question:
Worst of all, what if the other person, freaked out by being secretly filmed, says no? Are we about to see a new trend of heart-crushing rejection videos splashed across the internet?
More: Actual proof romance is dead