News
Isobel van Hagen
Mar 17, 2020
iStock
Since there is a lot of at-home film-watching in our future, how much would you pay to watch a newly released movie on your couch?
Universal Pictures plans to make The Invisible Man, The Hunt and Emma available on home release as early as Friday, due to advice to avoid cinemas throughout the outbreak.
While a number of upcoming movies – including Fast and Furious 9, No Time to Die, A Quiet Place Part II, Mulan and New Mutants – have delayed their releases until further notice, Universal Pictures will take a different approach.
Jeff Shell, CEO of NBCUniversal, made the announcement Monday, saying that rather than delaying these films or "releasing them into a challenged distribution landscape," the studio wanted to provide "an option for people to view these titles in the home that is both accessible and affordable".
The movies will be made available to rent on demand services such as Comcast, Sky, Apple and Amazon.
While this is a safe and healthy move for cinema-goers, netizens are not happy with the seemingly high prices which may take advantage of the pandemic, as each film will be available as a 48-hour rental at the suggested price of $19.99.
Many pointed out that it's more (a lot more) than going to the cinema.
$20?!?!?! That's insane. https://t.co/obn25MazKt— Danielle Petit (@Danielle Petit) 1584443659
it costs $6.50 at the movie theatres at the time I go, not paying a dollar more. https://t.co/aJBhFcj8f7— hygge heiress (@hygge heiress) 1584443702
$20 Zolllas?? I loveee the arts and I understand why it’s $20 but we can’t afford this during a pandemic Elizabeth… https://t.co/zeTxzpcobp— Auntie Lyssa (@Auntie Lyssa) 1584444666
how about a $8 rental bc that’s how much my ticket for it would be thank u https://t.co/xkHc05dtLk— gigi :) (@gigi :)) 1584444328
Some accused the studio of "price gauging", which is the unethical (and in some cases illegal) practice of massively increasing prices beyond what is reasonable following a surge in demand.
How is this not price gouging? 20 dollars FOR A RENTAL. Get the fuck out of here @UniversalPics https://t.co/VUFTvf1fIq— snɔɹɐW (@snɔɹɐW) 1584445764
Others joked about illegally downloading movies online during social distancing:
yall know you can pirate these, right? https://t.co/JxRhKVoOMb— JIJI☘️ (@JIJI☘️) 1584445279
OR you just wait for someone to copy these releases and about an hour after this drops put them on your favorite fr… https://t.co/hKvRm9dXLm— young mangaka. (@young mangaka.) 1584445169
It's worth noting that Netflix's standard plan (which includes thousands of films) costs half the price as £10.99.
indy100 reached out to Universal Pictures but has not yet received a response.
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