First nationwide study of British personality finds significant regional differences

The first nationwide study of the British psychology has found has found significant regional differences in the five basic traits that form human personality: extraversion, agreeableness, conscientiousness, emotional stability and openness.

Four hundred thousand people from around the country volunteered to complete an online psychological quiz as part of The Big Personality Test - undertaken by researchers from the University of Cambridge, with the help of the BBC, and published in the journal PLOS ONE.