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If there's one thing the public love, it's being lectured by "the media". So why not compile all of these shouty headlines about the referendum, into one mega-media-fog-horn-of-national-news.
Sunday was the last chance for the weekend papers to encourage their subscribers how to vote on Thursday. Many took the same line as their sister papers, yet interestingly the Sunday Times and the Mail on Sunday both broke with the stances taken by their daily editions.