Women of all ages asked to respond to the word 'bitch'

Cut Video, the geniuses behind those 100 years of beauty films, have released a new video where they ask women aged between the ages of 15 and 50 to react to the word "bitch".

What was striking is that nearly all the women involved had experience of being offended by the word, or being called a bitch as an insult, whatever their age:

It's an un-needed word and it gets thrown around a lot.

If your female friend is calling you a bitch it's probably good. If a guy's calling you a bitch it's probably bad.

Negative. I feel that it's used too often.

Loaded. It means so many things. It could be good, it could be bad.

But it wasn't all bad:

Love it. Sometimes that's how you have the real power.

Watch the full video below:

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