Women of all ages asked to respond to the word 'bitch'

Cut Video, the geniuses behind those 100 years of beauty films, have released a new video where they ask women aged between the ages of 15 and 50 to react to the word "bitch".

What was striking is that nearly all the women involved had experience of being offended by the word, or being called a bitch as an insult, whatever their age:

It's an un-needed word and it gets thrown around a lot.