The CEO and founder of Facebook announced the name change during a Facebook Connect augmented and virtual reality conference on Thursday and how he now wants to bring people together in a “metaverse.”
“Facebook is one of the most-used products in the history of the world. It is an iconic social media brand, but increasingly, it just doesn’t encompass everything we do,” said the 37-year-old tech entrepreneur adding, “I want to anchor our work and our identity in what we are building toward.”
Basically, from the looks of things, Facebook as a brand will still exist and the website itself won’t be affected – neither should its connected apps Instagram and WhatsApp. Instead, he wants to create a virtual reality world like something from a sci-fi movie or a throwback to the mid-2000s when everyone spent all their time on Second Life and World of Warcraft.
As you can imagine, the string of controversies linked to Facebook over the past few years have not made Zuckerberg the most popular person and any attempt to rebrand his global company was always going to be met with criticism and the inevitable mockery.