Instagram is trialling a new feature and it looks oddly familiar.
According to Alessandro Paluzzi, a developer known for his ability to reverse-engineer apps and discover unpublished features, the social media platform is launching Candid Challenges which asks people to take quick snaps of what they are up to at a random point in the day, using rear and front cameras.
When the photo is taken, it goes to people's story, and hmm this sounds like something we've heard of...
BeReal, which was launched in 2019 and has surged in popularity over the last few months, is an app which sends users a notification at a random time of day, every day, encouraging them to be "real" and take a photo using rear and front cameras of whatever possibly mundane thing they are doing at the time.
\u201c#Instagram is working on IG Candid Challenges, a feature inspired by @BeReal_App \ud83d\udc40\n\n\u2139\ufe0f Add other's IG Candid to your story tray. And everyday at a different time, get a notification to capture and share a Photo in 2 Minutes.\u201d