BeReal is a social media platform that has risen in popularity recently and now it has received the ultimate meme treatment from Gen Z.
Founded in 2019 by Alexis Barreyat, the photo-sharing app offers users "a new and unique way to discover who your friends really are in their daily life," according to the company and has been installed more than 7 million times - an increase of 315 per cent in downloads the start of this year alone.
The purpose of the platform is to go against the grain of curated social media feeds like Instagram where filters, plandids, and editing are the norm.
Instead on BeReal users share one photo per day whenever they get a notification it's time to post (this can be literally any time of the day) and they have two minutes to take a snap which will take a photo on the front and back camera simultaneously so every perspective is covered.
This image will then appear on your friend's feeds, and if you want the world to see what you're up to, your BeReal can appear on the explore page where random user's BeReal photos are displayed.
Of course, the internet being the internet seized and opportunity to take this format and have a little fun by making hilariously fake BeReals which have since gone viral.
It's hard to imagine what a celebrities life entails, so someone decided to create a humorous mock-up of what they imagined a BeReal from Drake to look like.
Now, this is not a BeReal you would want to take... but it's what Halloween's Laurie Strode (Jamie Lee Curtis) would've taken when confront with Michael Myers (James Jude Courtney) in the iconic horror movie.
\u201c\u26a0\ufe0fTime to BeReal.\u26a0\ufe0f\u201d