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Just when you thought the Hollywood barrel was well and truly empty, Sony Pictures has scraped just a little more from the bottom: there's going to be an emoji movie.
What's more, there was a studio auction for the rights to the feature-length film, for which Sony forked over a seven-figure sum.
Maybe we shouldn't be that surprised: after Smurfs and Lego and Minions, Emoji are the next logical step.
Just in case you were wondering whether the film will be any good, let us spell out how Wired thinks this is going to go:
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