Channel 4 has come under fire and accused of using the general public for a ‘tone deaf’ bus advertisement for the new season of the controversial dating show Naked Attraction.

Adverts have been spotted on double-decker buses in London where arrows are used to point at individual seats on the upper deck. The arrows are accompanied by three statements: ‘Loves Naked Attraction,’ ‘Hates Naked Attraction’ and ‘Loves being naked.’

The advert was brought to the wider public’s attention after journalist Tracy King shared a photo of a bus sporting the advert adding: “What the hell is this creepy bus ad? You can’t just label non-consenting passengers like that. Does @Channel4 not know how many sexual assaults take place on buses?”

While some thought the advert was amusing, many agreed with what King had to say with some echoing her words about the number of women who have been victims of sexual assault on public transport. Others pointed out that children often like to sit on the seats at the front of the upper deck of buses.

In a statement given to Indy100, a spokesperson from Travel For London said: “We work tirelessly to ensure public transport is a safe environment for everyone and any report of sexual assault or inappropriate behaviour is investigated and treated extremely seriously.

“Following recent public feedback, we are urgently reassessing whether these adverts should continue to run on our bus network.”

A spokesperson for Channel 4 also told indy100: “This ad is based on a Channel 4 entertainment programme. It was not our intention to cause offence and we apologise if it has done so.”

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