Twitter / @spike

Dylan Thomas once wrote:

Do not go gentle into that good night.

Rage, rage against the dying of the light.

It's a message that Spike, the 34-year-old TV channel to be rebranded as the Paramount Network on Thursday, has taken to heart.

Spike's social media accounts have become a bit less about branding and more about whatever it feels like talking about - particularly now its days are numbered.

Here's the full tweetstorm:

The Paramount Network replied, confirming that this whole thing was probably just marketing:

People still loved it though, because this is 2018 and we still love brands saying bae:

When will we learn?

HT Mashable

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