As well as being famous for tense baking fails, tears, tantrums and some delicious creations, people love the Great British Bake Off for its innuendos. In the same series that Atherton won, Paul Hollywood asked contestants to keep their biscuits “erect” and there were numerous mentions of “soggy bottoms”, of course.
But unfortunately for Atherton, it seems the programme has limits to what they will allow on broadcast and we guess the badge is a bit less subtle than most of the jokes made on the show.
Since winning the show, Atherton has released a cookbook and has written a column for The Guardian. So we are sure he isn’t that fussed about his badge now.