The Love Trap, debuted last month and features 12 women attempting to win the affections of the eligible bachelor, David Birtwistle.
There is a twist though as only half of the women are actually hoping to win over Birtwistle’s emotions, while the other six are already in relationships and are only on the show for the money and it is up to Birtwistle to try and figure out who is for real and who isn’t.
This all sounds fairly rudimentary practice for a dating show but the clue to what has compelled viewers is all in the title, really. At the end of each episode, Birtwistle has to choose one of three women to eliminate from the contest. This literally involves them standing on what, at first, appears to be circular rugs.