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Channel 4 has pushed back the Great British Bake Off series eleven premiere so that it doesn't clash with Boris Johnson's televised address.
A spokesperson for the network confirmed to indy100 that the new series will now begin at 8:15pm this evening, quarter of an hour later than originally scheduled.
Johnson will address the nation at 8pm, laying out the new coronavirus restrictions he told parliament earlier today could last six months.
These include a 10pm curfew for pubs and restaurants and a ban on large weddings and indoor sports involving more than six people. The prime minister also urged office workers to work from home – a U-turn on his 'back to work' messaging – and announced harsher fines and penalties for people breaking the rules.
The news that Bake Off and the prime minister's announcement would clash sparked anger and accusations that the government has "lost touch with its people".
Boris Johnson further distancing himself from the nation by either being unaware or not caring that he has timed hi… https://t.co/t4DwjNAdhA— MrsB (@MrsB) 1600758993
If ever there was proof that our Prime Minister has lost touch with the people, it's timing his Big Announcement to… https://t.co/qwtLatQ4BD— IKINTST (@IKINTST) 1600757211
So Boris Johnson’s public announcement is on at the same time as the first ep of bake off........ he really had to… https://t.co/BoE9DAklaK— Em (@Em) 1600728034
People aren't too thrilled he's forced it to move, either.
Can't believe the one potential bright spot in this year (Bake Off) is being delayed by a Boris Johnson address how RUDE— aideen (@aideen) 1600785392
@BorisJohnson @UKParliament as if 2020 isn’t bad enough you’ve gone and planned to spread your bad news at the same… https://t.co/W2aeWgavzz— Helena Griffiths (@Helena Griffiths) 1600785483
#GBBO Bake Off starting 15 minutes later tonight (8.15pm) to make way for Boris Johnson's Covid announcement. Finge… https://t.co/yTWKd6ITZw— Mick Coyle (@Mick Coyle) 1600784431
The (once simultaneous) starting times sparked lots of government–GBBO comparisons.
So who gets higher ratings tonight- Boris Johnson or The Great British Bake Off? Will people want to watch a coll… https://t.co/QUMF43Qksv— Flora Gill (@Flora Gill) 1600762997
TONIGHTS ANNOUNCEMENT Boris Johnson: “Let them eat cake” *Bake off theme tune starts in the distance* 🍰— Franky Harte (@Franky Harte) 1600762049
A summary of Boris Johnson's #Lockdown2 speech tonight for anyone who's watching the Great British Bake Off instead… https://t.co/ZcCJsJhARp— Division Order (@Division Order) 1600766722
And forced people to assess their priorities.
Do I watch the PM's announcement at 8pm or bakeoff? https://t.co/ZFbM3wvsPa— Nafi Iftekhar (@Nafi Iftekhar) 1600770093
Well I’m sorry but someone is going to have to fill me in on the content of Boris’s announcement today. 8pm? They’v… https://t.co/VsV6eqwS1b— Becky St. John (@Becky St. John) 1600758462
Boris’s stuttering announcement or Bake Off?? I know what the UK will be choosing 🍰 https://t.co/oEB5kGe09c— Ash (@Ash) 1600758623
Let's hope that Johnson's waffling doesn't push the GBBO start time back any later. That would just be the icing on the cake.