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If you're of a certain age, you'll no doubt remember the album Chocolate Starfish and the Hot Dog Flavoured Water by the incomparable rap metal band Limp Bizkit.

Despite featuring 'classic' songs like 'My Generation', 'Rollin' (Air Raid Vehicle)' and 'My Way', we don't think many fans of the group have yet to find out what hot dog water actually tastes like (apart from it's NSFW interpretation on Urban Dictionary).

Thankfully, if you do still happen to be a fan of Fred Durst's band in 2018, and still want to sample the beverage, then your prayers have been answered.

A company named Hot Dog Water has released a product which is literally just that. And the unfiltered drink was on sale at the Car Free Day festival in Vancouver last weekend.

The drink will apparently help you lose weight, increase your brain functionality, look younger, increase vitality, is keto compatible, contains sodium and is a good source of electrolytes - according to its manufacturers, anyway.

If that all sounds great to you and you think you'll be able to stomach the taste, then you'll have to part with $37.99 (£28) of $75 for two. And no, that's not a typo.

According to Global News, Hot Dog Waterlip balm, breath spray and body fragrance were also on sale at the store.

Speaking to Canadian news site, the CEO of the company Douglas Bevan said:

We’ve created a recipe, having a lot of people put a lot of effort into research and a lot of people with backgrounds in science really creating the best version of Hot Dog Water that we could.

Although Bevan couldn't quite explain the scientific part of the drink, it soon became clear that this was all an elaborate hoax.

In the fine print of a sign at the stall, it was explained that the project was attempting to raise awareness of marketing and the goods we purchase.

Bevan, who is an artist and tour operator, said:

Hot Dog Water in its absurdity hopes to encourage critical thinking related to product marketing and the significant role it can play in our purchasing choices.

It’s really sort of a commentary on product marketing and especially sort of health-quackery product marketing.

From the responses, I think people will actually go away and reconsider some of these other $80 bottles of water that will come out that are ‘raw’ or ‘smart waters,’ or anything that doesn’t have any substantial scientific backing but just a lot of pretty impressive marketing.

Bizarrely people still brought the water despite its surreal nature with Bevan reporting that they sold around 60 litres during the course of one day at the festival.

That should go some way to helping him recuperating the $1,200 he spent on bottles, labels and branding.

We're not sure if Fred Durst will want to see any of that money but we reckon he at least deserves a cut.

HT New York Post

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