Brands have started jumping on the 'Ibiza final boss' trend - and the guy is loving it

If you've been on social media lately, the words "Ibiza final boss" are probably familiar to you.

But for those out of the loop, it all started when a TikTok video posted by venue Zero Six West Ibiza went viral, showing one of their partygoers catching a vibe.

The tatted guy sported a distinctive haircut, big sunglasses, a chunky gold chain and pearly white veneers.

"Does anyone know this absolute legend coz we've got 2 free guestlist with his name on it!" the establishment wrote in the post caption.

The clip now has over 18.6 million views as people in the comments section declared the man is the 'Ibiza final boss'.

One person wrote, "That is THE Ibiza final boss," and clearly everyone agreed as it got nearly 100,000 likes.

"C.E.O of final bosses," a second person agreed.

Since then more videos of the Ibiza final boss have been making the rounds on TikTok, with one fellow partygoer sharing a clip of him dancing with the "man, the myth, the legend," and this got 8.3 million views.

Brands joining in on the trend

Of course, brands are always keen to jump on trends and this case was no different, as electrical retailer Curry's posted an edited image of a Henry hoover with the man's chunky chain, beard and sunglasses.

"The real Ibiza final boss," it posted on it's social media, and the post was reshared by the man himself on his Instagram Story.

Underneath a post from the Ibiza final boss, one line travel agency booking.com commented: "Hey legend, we wanna get you back to Ibiza for an extended stay. Check your DMs."

Instagram

Go Boat London gave their boat the Ibiza final boss treatment with the partygoer's distinct bowl hair cut, sunglasses and facial hair.

"Ibiza final boss gets a free boat trip, tag him below if you know him!" the company added in the post caption.

"The real ‘Final Ibiza Boss," RIOT labs wrote after turning the internet sensation into an e-liquid bottle.

Who is the Ibiza final boss?

The Ibiza final boss revealed himself to be Jack Kay and has since made a TikTok and Instagram account. On the latter described himself as "normal person from Newcastle" and thanked everyone for the support.

“Appreciate all the love and messages of everyone. I will get back to everyone quick [as] I can. It’s just a lot for me to take in at the moment. I am just a normal person from Newcastle," he said.

“It’s crazy, stay locked in, got some big news coming."

In a recent Instagram Story, he reposted a story from his management to confirm he's going on tour, so no doubt there will be more viral videos of him clubbing soon...

Elsewhere, What's the ‘performative male’ everyone is talking about on TikTok? and 'I love summer... but I have an itch' trend already has everyone excited for Halloween.

How to join the indy100's free WhatsApp channel

Sign up to our free indy100 weekly newsletter

Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.