This isn't the first time Applebee's commercials had less than perfect timing on networks.
In August 2020, CNN's Brianna Keilar was covering broadway star Nick Cordero's passing from Covid-19 and introducing her upcoming interview with another person battling symptoms before the screen faded to a family walking to Applebee's.
This transition entirely fucked me uppic.twitter.com/9cmfU4hc8x
And in 2017, as FX networks showed the 2012 film Prometheus, particularly a scene where someone was getting torched with a fire hose, it cut to a commercial break of an Applebee's burger with bacon, fried onion and barbeque sauce.
This has to be the best-timed commercial break I've ever seen.pic.twitter.com/CrDK1UArYr