It’s not always easy being a redhead.
Playground taunts and lame jokes have plagued many a flame-locked person for years.
But a new calendar aims to celebrate “Super Gingers” in all their vibrant glory.
The project, launched by the Red Hot movement, has now almost reached its £15,000 fundraising goal.
And now it’s looking for male models.
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In a message on its Kickstarter page, its organisers state: “This is the year of the SUPER GINGERS.
“Twelve of the hottest guys with the boldest and most striking orange hair on planet earth star in our most confident and editorial calendar to date.
“Inspired by the decade that brought excess, glamour, sex, MTV, tabloid drama and the rise of the Supermodel, we are making it over the top, we are bringing back the 90’s.
“Auburn? Strawberry blond? Forget about it. We want NEON ORANGE. It’s time for the SUPER GINGERS.”
Anyone interested in the sound of the calendar can expect “the most intense ginger locks you have even seen” and some “serious 90’s nostalgia,” according to its masterminds.
Red Hot founder, photographer Thomas Knights, explained the theme to next year’s calendar in a statement on the site.
He said: "In society and somewhat within the ginger community, there has always been a bit of a hierarchy.
“Boys born with neon orange hair were classed as the unfortunates. If a child was born with auburn hair, like myself, people would say in a backhanded compliment ‘at least he doesn’t have that bright orange hair’.
“Well, in the world of Red Hot, we like to flip the switch. We think this extremely rare, bright orange hair colour should be celebrated.
“We think they are the ultimate redheads, superhuman, brightening up the world and bringing colour everywhere they go. To us, they are superheroes, they are the Super Gingers.”
His brainchild was set up in 2013 as a bid to “‘rebrand the ginger male stereotype” and “champion the idea we all should celebrate what makes us unique”.
Red Hot now has 10 calendars, two art books and a global exhibition under its belt, and has raised thousands of pounds for anti-bullying charities and other worthwhile causes.
If you fancy your chances as a “Super Ginger” model, you should submit images of yourself “in natural lighting” along with an introductory message, to Red Hot’s Instagram page.
Candidates will need to be available to attend photo shoots in London in May.