Speaking to Brisbane's ABC Radio, he explained how the poster had taken on a life of its own.
Leading up to designing it there was a lot of media about drunken assaults here in Queensland.
Off the back of that, I was reflecting on my own experiences going out on the weekend. It happens so frequently that it's par for the course now and it's become normal. I started to think that it was weird that it's now normal.
The thought came into my head - wouldn't it be great if we could celebrate without violence? That then turned into try not to punch anyone in the head.