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Registering to vote shouldn't seem like a chore. In fact, it's one of the few rights that everyone is entitled to and shouldn't be taken for granted.
Yet, that is easier said than done, especially in America when the political climate seems to be more uninspiring and toxic than at any other point in history.
Sometimes in the US, it seems like the only thing that will get young people engaged in politics is a major pop star declaring which party they are backing.
There is also that little thing called clickbait, which we have all fallen foul of during our many hours spent on the internet.
Well, that's exactly what some people on Twitter are doing in order to get others to register to vote and, to be honest, it's genius.
By using topical news stories or headlines about celebrities, users are tricking people into visiting vote.org in the hope that they might register themselves from the upcoming midterm elections.
Here are a few examples of the great technique:
This viral trend originated thanks to a tweet from writer Ashlee Marie Preston, who used the link in a post about Kim Kardashian divorcing Kanye West.
Welp...it’s official...Kim Kardashian finally decided to divorce Kanye West... https://t.co/C2p25mxWJO — Ashlee Marie Preston (@Ashlee Marie Preston)
Proving that the technique works, that link has been clicked on more than 2 million times. Whether they actually registered or not is unknown, but it proves that stuff like this does work.
Still, despite its effectiveness, the tweet and its tactic have been dividing people.
@Gordyreed Oh god I clicked so fast 😫😫 what did I do to deserve this?? Register too many voters on my campus ?? 😂 — J (@J)
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