It turns out that vibrant and high-energy interior environments have a significant effect on how we perceive and enjoy wine, according to a new wine-tasting study commissioned by the renowned Spanish wine brand, Campo Viejo.
Energetic space appeared to enhance participants' sensory experiences, with higher scores for taste and enjoyment than the other rooms.
The Dopamine Décor environment also increased the participants' estimated value of the wine being served.
"We’ve seen in previous published studies how environmental cues, such as music and colour, have influenced sensory experiences," Lee Chambers said.
"It’s no surprise that interior environments, with their ability to infuse colour, textures and different lighting - could amplify our senses and enhance what we consume."