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Ten of the worst logos to ever be designed

Posted by in offbeat
              
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From the golden arches of McDonald's to the swoosh of Nike, a memorable logo is an all-important part of a business's brand identity.

Sadly, not all companies quite get it right, and some - as shown by this thread on Quora - get it spectacularly wrong.

Here are 10 of the worst logos ever created:

1. Office of Government Commerce

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Despite a reported outlay of £14,000 in design fees, this branch of the Treasury had to scrap its logo after someone pointed out what it looked like when rotated 90 degrees...

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2. The Institute of Oriental Studies, University of Santa Catarina

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"Hey, it's supposed to be a pagoda in front of the rising sun," we hear the designers say.

3. Arlington Paediatric Clinic

 

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Probably not the most popular paediatric clinic in town.

4. Catholic Church’s Archdiocesan Youth Commission

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This was reportedly the logo of the youth commission back in 1973.

5. Megaflicks

 

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The video store that wishes it used a different font.

6. Mont-sat

 

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This Polish satellite looks particularly pleased with himself.

7. Junior Jazz Dance Classes

 

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This one might take a while to get. As one commenter notes on Quora: "Focus on the negative space."

8. State of Vermont pure maple syrup

 

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The kind of syrup no one wants on their pancakes.

9. 2012 London Olympics

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As well as being likened to Lisa Simpson doing something rude, some commenters said the London 2012 Olympics logo looked like a broken swastika. Iran even threatened to boycott the games because they thought it spelled out the word 'Zion'. The worst part: they spent £400,000 on the design.

10. S--t Yourself

 

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Although not a logo per se, an honourable mention must go to this unfortunate magazine spread.

Did we miss any out? Let us know in the comments...


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