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Instagram is brimming with sickly sweet outpourings of love, bouquets of roses and photographed proposals.
But standing out from these saccharine snaps are Ryan Reynolds and Blake Lively - and they are still not done teasing each other on social media.
The couple are consistently ruthless, but Reynolds may have outdone himself this time.
Predictably, everyone lost their minds at her looking anything other than perfectly presented.
See on Instagram
Don't miss that brutal caption:
After all, she did not let Reynolds get away with this cheeky birthday wish.
Happy Birthday to my amazing wife. https://t.co/7vulMXqOdp — Ryan Reynolds (@Ryan Reynolds)
Happy birthday, baby. https://t.co/TysO4F620D — Blake Lively (@Blake Lively)
There is a rich history of mutual teasing.
More: Ryan Reynolds had a brilliant message about his daughters