Mexican airline AeroMexico added a bit of tongue-in-cheek humour to its newest advert by trying to turn some American people’s suspicion and dislike of its country on its head.
As the government shutdown enters its 28th day, debate surrounding the southern border wall and its creation rages on, with some calling it necessary whilst others call it a deeply racist endeavour.
Despite the heavy topic, the airline decided on something light. It launched the viral campaign, which offers ‘DNA Discounts’ to people with Mexican heritage.
Potential travellers were given discounts based on the percentage of their Mexican ancestry.
The campaign slogan plays on the idea of borders, perpetuated by Donald Trump’s campaign to build the wall:
There are no borders within us.
The advert shows a number interviews conducted with born-and-bred Texans in the hometown of Wharton, which is about 300 miles north of the border.
They were asked if they wanted to travel to Mexico. No, was the resounding answer.
“The idea of going to Mexico is not something I would foresee,” one American man with a backwards facing cap stated firmly.
“That’s not my cup of tea,” a woman added, whilst another man proudly boasted that he liked Tequila and Burritos – both Mexican inventions – but not Mexico itself.
The airline proceeded to test the Americans for DNA ancestry, and informed them that they’re all part Mexican – and can enjoy discounts for flights to the country.
They changed their tune after that point.
A man who was 18 per cent Mexican said, “Oh wow.”
“I like discounts,” another woman added, whilst an elderly man couldn’t believe it: “That’s bulls**t!”
Well, that’s one way to do it. After all, everybody loves a discount.