While inside the shop, customers can select and pay for items without going to the register, as motion sensors, cameras and other forms of technology to monitor what people are buying.
Despite not needing to check out, there will be staff on-site who will be responsible for general shop upkeep, such as stocking shelves, preparing food and answering customers questions.
10,000 products will be stocked with a mixture of famous brands, Amazon’s own brand and a selection of items from their retail partners Morrisons and Booths. Click and collect pick up and returns for Amazon products purchased online is another service this shop supplies.
Me and all of my friends outside the new Amazon Fresh store https://t.co/DervahjbVa
Current plans expect a further ten stores to hit the UK. The online retail giant is no stranger to the supermarket sector; they own Whole Foods and operate a delivery service, also called Amazon Fresh. They already have brick and mortar shops in the US with similar monitoring technology, operating under the name Amazon Go. Pop up fashion boutiques is another endeavour they have tried.
If you’re interested in giving their system a go, customers have to be signed up to their subscription service Amazon Prime.
Visited Amazon fresh store today. It’s “too easy” to buy things - very strange experience using it for the first ti… https://t.co/Zbn8K4iNkC