Starbucks has come under fire this week from a veritable smorgasbord of chucklesome dingbats - fundamentalist Christians, a Tory backbencher... and Donald Trump - for deciding not to bedeck its seasonal coffee cups in Christmas trees, snowflakes and portraits of the baby Jesus.
The company said this year's design was aimed at embracing "the simplicity and the quietness" of the holiday season, but opponents have denigrated it as a "war on Christmas".
To cover this news for Fox News (see aforementioned "chucklesome dingbats"), presenter Tom Butler interviewed the station's business reporter Adam Shapiro.
After outlining the latest lines on the story, Butler explained what really riles him about the design:
What ticks me off about this cup, Adam, is there’s nothing in it.