A new ‘consent condom’ requires four hands to open – and people are pointing out a major problem

A new condom that requires four hands to open - created to highlight the importance of consent - has received criticism online.

The Consent Pack was created by Argentinian ad agency BBDO Argentina for Tulipan, a company that sells condoms and adult sex toys.

"If it's not a yes, it's a no," and "Without consent there is no pleasure" are the taglines in the promo video, along with a viral hashtag #PlacerConsentido, translated to "permitted pleasure”.

Another tagline reads: "Consent is the most important thing in sex."

The packaging requires two people to open – with one person holding down two pressure points whilst another opens the box at the same time.

Though well-meaning, the condom has been criticised by people – women in particular – because it reduces consent to a superficial binary.