"I'm so happy how people's lives are changing, because they deserve it, and they deserve every penny of it," Mr Price said in 2016. "For me to make the sacrifice in the short term, I'd rather this than a vacation home in Palm Springs or the Hamptons. I guarantee that this will pay off."
He has faced criticism and allegations before now.
He was sued by his brother Lucas in 2015, who claimed the CEO had been overpaying himself and mismanaging the company. Ultimately a judge ruled that Lucas Price's rights as a minority shareholder had not been violated.
His ex-wife, Kristie Colon, also indirectly accused him of beating and waterboarding her during a 2015 TEDx talk. She did not name Mr Price during that speech. Mr Price told Bloomberg, which originally reported the claims, that the events Ms Colon described "never happened."
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