You'd be forgiven for not knowing who Diane James is, and she's just made steps to cement that.
The Ukip leader, having been elected to the post for 18 days, said in a statement to the Times she would not be "formalising my recent nomination".
The MEP for South East England said she didn't have "sufficient authority" to oversee her proposed manifesto.
Which leaves things predictably:
Her short tenure has led to some likewise predictable jokes, the obvious parallel being Big Sam:
But the hashtag provided a wonderful diversity of suggestions:
Diane, we hardly knew ye.