In a speech on Wednesday after Prime Minister Boris Johnson’s announcement of a 114-page long review of post-Brexit foreign and defence policy, Mr Raab laid out how Britain would exist in the global “competitive age”. He set out the UK’s new international strategy, arguing Britain has a “central role to play on the world stage”.
Mr Raab apparently thought a good way to promote the new policies was to invoke the international appeal of a popular baking show. “We’ve got the Great British Bake Off, that’s watched in 196 countries,” he said during his speech.
Dominic Raab selling global Britain.
"We've got the Great British Bake Off" https://t.co/cWT3pl3xjd
Absolutely no shade to GBBO of course, but many people on Twitter couldn’t believe this was what Mr Raab decided to mention when discussing Britain’s current place in the world.
So embarrassing! https://t.co/sd5LMvou0J
— Mark 🇮🇪#EUCitizen (@Mark 🇮🇪#EUCitizen)
“Ladies and Gentlemen. May I introduce you to our learned Foreign Secretary lauding our contribution to the Global World with Mary Berry and Prue Leith!!!!” one person joked – referencing the show’s past and present judges.
People seemed to think he was really reaching for something “good” for Britain to contribute to the world, as one person remarked: “A sign of a great civilisation”.
The clip, originally posted by @Haggis_UK, has been watched nearly 20 thousand times, with others finding it “embarrassing” in the wake of Brexit.
“Satire is dead,” one person commented. “We’ve also got the Great British Embarrassment,” another person dryly wrote.