Dominic Raab used the Great British Bake Off as a way of promoting Global Britain

In the wake of the UK’s new “Global Britain” initiative, Foreign Secretary Dominic Raab tried to sell it by invoking the beloved television show, The Great British Bake Off.

In a speech on Wednesday after Prime Minister Boris Johnson’s announcement of a 114-page long review of post-Brexit foreign and defence policy, Mr Raab laid out how Britain would exist in the global “competitive age”. He set out the UK’s new international strategy, arguing Britain has a “central role to play on the world stage”.

The strategy, which designates £24 billion to the modernisation of the armed forces, has already received backlash – especially amid the militarised and brutal response by the police at Sarah Everard’s vigil last weekend.

Mr Raab apparently thought a good way to promote the new policies was to invoke the international appeal of a popular baking show. “We’ve got the Great British Bake Off, that’s watched in 196 countries,” he said during his speech.

Absolutely no shade to GBBO of course, but many people on Twitter couldn’t believe this was what Mr Raab decided to mention when discussing Britain’s current place in the world.

“Ladies and Gentlemen. May I introduce you to our learned Foreign Secretary lauding our contribution to the Global World with Mary Berry and Prue Leith!!!!” one person joked – referencing the show’s past and present judges.

People seemed to think he was really reaching for something “good” for Britain to contribute to the world, as one person remarked: “A sign of a great civilisation”.

The clip, originally posted by @Haggis_UK, has been watched nearly 20 thousand times, with others finding it “embarrassing” in the wake of Brexit.

“Satire is dead,” one person commented. “We’ve also got the Great British Embarrassment,” another person dryly wrote.

As Britain’s global credibility seems to be waning lately, it actually makes sense that Raab clung to its most popular export: reality amateur baking.