Opened in partnership with ePizza SpA, Domino's hoped to bring the easy, casual, and American-style pizza to Italians while still adhering to Italian traditions.
But the seven-year-long attempt at bringing pizza to the pizza capital of the world has failed according to reports.
“We attribute the issue to the significantly increased level of competition in the food delivery market with both organized chains and ‘mom & pop’ restaurants delivering food, to service and restaurants reopening post pandemic and consumers out and about with revenge spending,” Bloomberg reported ePizza SpA said in a report to investors.
"Dominos pizza failing in Italy. Who would have thought. Enlightening", a Twitter user wrote.
"If you ever feel you're being outrageously over-confident about something, just remember that Dominos thought they'd be able to justify opening 880 stores in Italy." Damon tweeted.
\u201cReading more articles about this and I\u2019m actually laughing\n\nI\u2019m sorry Dominos but what did you expect? It\u2019s Italy! Of course they want their own pizza\n\nGo do your thing in other countries\nLet Italy be\u201d
— Siti / Miss Dutch (@Siti / Miss Dutch)
While many people felt the closures were expected, people in Italy were surprised by the closings as there was no official statement from Domino's or ePizza.