TikTok trainspotter Francis Bourgeois becomes face of Gucci X The North Face collab

TikTok famous trainspotter Francis Bourgeois has become the new face of the campaign for a Gucci and The North Face collaboration.

Francis Bourgeois rose to prominence on TikTok for his enthusiastic videos about trains and trainspotting .

He has 2.1 million followers on the social media platform and has celebrity fans including Joe Jonas and Thierry Henry .

Now, Bourgeois’s hobby has taken him to even greater heights as he is front a campaign for designer fashion brands Gucci and The North Face.

Footage of the advert was posted by fashion Instagram account Highsnobiety and features the 21-year-old as a train conductor.

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They captioned the video: “It’s full steam ahead for @gucci and @thenorthface as they take their second collaboration to the tracks with TikTok star and trainspotter @francis_bourgeois43.⁠

⁠“With the bold collection focusing on exploration and outdoor activities, there’s no one better than Bourgeois to bring it all to life. ⁠”

In the clip, Bourgeois is dressed in a conductors uniform and makes announcements to the train passengers who are dressed in the Gucci x The North Face garments.

It’s fair to say Bourgeois’s cameo in the ad has been a hit.

One person wrote: “francis bourgeois in the gucci x north face ad i’m obsessed”

Someone else commented: “The way this man has secured the bag is inspirational.”

Another, wrote: “like he’s actually super handsome i’m so happy for him”

Who’d have thought a lockdown hobby could take you so far?