
TikTok famous trainspotter Francis Bourgeois has become the new face of the campaign for a Gucci and The North Face collaboration.
Francis Bourgeois rose to prominence on TikTok for his enthusiastic videos about trains and trainspotting .
He has 2.1 million followers on the social media platform and has celebrity fans including Joe Jonas and Thierry Henry .
Now, Bourgeois’s hobby has taken him to even greater heights as he is front a campaign for designer fashion brands Gucci and The North Face.
Footage of the advert was posted by fashion Instagram account Highsnobiety and features the 21-year-old as a train conductor.
Sign up to our new free Indy100 weekly newsletter
They captioned the video: “It’s full steam ahead for @gucci and @thenorthface as they take their second collaboration to the tracks with TikTok star and trainspotter @francis_bourgeois43.
“With the bold collection focusing on exploration and outdoor activities, there’s no one better than Bourgeois to bring it all to life. ”
In the clip, Bourgeois is dressed in a conductors uniform and makes announcements to the train passengers who are dressed in the Gucci x The North Face garments.
It’s fair to say Bourgeois’s cameo in the ad has been a hit.
One person wrote: “francis bourgeois in the gucci x north face ad i’m obsessed”
Someone else commented: “The way this man has secured the bag is inspirational.”
@lucyj_ford The way this man has secured the bag is inspirational— Domhnall Ó Mathúna 🇮🇪🇵🇸 (@Domhnall Ó Mathúna 🇮🇪🇵🇸) 1642440026
Another, wrote: “like he’s actually super handsome i’m so happy for him”
@lucyj_ford like he's actually super handsome i'm so happy for him— ☭1 hour of doomer nightwalk music☭ (@☭1 hour of doomer nightwalk music☭) 1642451202
Who’d have thought a lockdown hobby could take you so far?