Everyone's favourite bag of air which happens to contain potato crisps, is possibly in talks with Gary Lineker to pull its advertising from the Sun.
Lineker has drawn ire from the Sun for his comments in defence of refugees and criticism of racists.
The Sun accused Lineker of 'peddling lies' and demanded he be sacked by the BBC after he repeated a claim about new arrivals to Britain that was subsequently retracted by charity TACT Foster and Adopt.
Since the sustained attack from the News UK title Lineker has hinted that he is in talks with the company to pull its advertising from the Sun.
On Friday morning Lineker tweeted an endorsement for 'Stop Funding Hate', a campaign group which encourages advertisers to boycott newspapers which it believes are racist, xenophobic, or encourage hate.