Everyone's favourite bag of air which happens to contain potato crisps, is possibly in talks with Gary Lineker to pull its advertising from the Sun.
Lineker has drawn ire from the Sun for his comments in defence of refugees and criticism of racists.
The Sun accused Lineker of 'peddling lies' and demanded he be sacked by the BBC after he repeated a claim about new arrivals to Britain that was subsequently retracted by charity TACT Foster and Adopt.
Since the sustained attack from the News UK title Lineker has hinted that he is in talks with the company to pull its advertising from the Sun.
On Friday morning Lineker tweeted an endorsement for 'Stop Funding Hate', a campaign group which encourages advertisers to boycott newspapers which it believes are racist, xenophobic, or encourage hate.
Lineker shared a video made by the group which pastiched the 2016 John Lewis Christmas advert and called on the company to remove advertising from the Sun, the Daily Mail, and the Daily Express.
Walkers also advertises with the Sun.
When questioned by journalist James White, Lineker hinted at the possibility he was in talks with Walkers regarding their Sun advertising.
PepsiCo, owners of Walkers ('Lays' to everybody else in the world) told the Huffington Post:
We have a very successful partnership with Gary Lineker and we will continue to do so...
Our advertising approach is not determined by the editorial stances of individual newspapers.
The host of Match of the Day has been the face of Walkers Crisps for even longer (since 1995):
We wait with baited breath to see what comes next.