Peckham greengrocer turned MasterChef host Gregg Wallace has become something of a cult phenomenon online.
Swedemason's ludicrous track "MasterChef Synaesthesia" (AKA "Buttery Biscuit Base") remixed Wallace and co-host John Torode waxing lyrical about desserts and was so popular on YouTube it was released as a single in 2011, reaching number 37 in the charts.
The avuncular pudding-fancier has more recently found himself a returning character in the dystopian photomontages of Cold War Steve, warming up for a shirtless jog in many a barren lay-by and shuttered market town.
Now eagle-eyed social media user Hannah Thompson has spotted a peculiar habit of Wallace's on Instagram.
Every time his wife Anne-Marie Sterpini posts a photo - of anything, wisteria, the London skyline, sleeping French bulldogs, you name it - Wallace lavishes her work with praise and insists she prints it out.
And when we say 'insists' we really do mean it.
crying with laughter that masterchef’s Gregg Wallace comments on every pic his wife posts on insta demanding she pr… https://t.co/FgCI2R8ULe