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Conrad Duncan
Jan 03, 2019
Greggs used to be a safe haven for meat-eaters in a fast-changing world.
They made sausage rolls and steak bakes, and if you were feeling fancy, a cheese and onion bake.
But even this national institution couldn’t ignore the future forever.
Greggs' announcement of its new vegan sausage roll yesterday was essentially our generation’s "Dylan goes electric" and it seriously divided the internet.
The wait is over… 3.1.19 #vegansausageroll 🌱😍 https://t.co/UWcXFCtxdE— Greggs (@Greggs) 1546423122
Most of the early reactions were positive.
When the high street Kings of Sausage Rolls launches a vegan alternative, you know change is a coming! #greggs… https://t.co/fCbkaYQmno— Veganella 🥦 (@Veganella 🥦) 1546435895
greggs have done more to promote veganism in a day that peta have in their entire history https://t.co/fYaSbyr7xx— G (@G) 1546427918
Although, this is the only review that matters.
Verdict on the Greggs vegan sausage roll is that I would definitely shove it into my gob if drunk/hungover. Which i… https://t.co/If05QqLq6L— Rob Davies (@Rob Davies) 1546442393
But the meat-eater backlash soon came in.
@GreggsOfficial Bit early for April Fools isn't it?— Lynz (@Lynz) 1546428789
@GreggsOfficial Why? It's a sausage roll! When will they make carrots look like sausages for us meat eaters. Never!— grant diehl (@grant diehl) 1546501929
@GreggsOfficial Delete this now— Finlay Mackay (@Finlay Mackay) 1546449326
@GreggsOfficial Get in the bin— Danny Bradley (@Danny Bradley) 1546474321
And look, it’s not like the backlash is completely anti-vegan – some people are just worried about the sanctity of the sausage roll.
Ok, so I am neither anti-vegan nor against the concept of it's existence but by definition the Greggs… https://t.co/rAQiJSpBlr— Mechnagamer (@Mechnagamer) 1546440680
Rules are rules.
It wasn’t long before Piers Morgan decided he also needed to comment on something that doesn’t affect him.
Nobody was waiting for a vegan bloody sausage, you PC-ravaged clowns. https://t.co/QEiqG9qx2G— Piers Morgan (@Piers Morgan) 1546452462
Fortunately, the Greggs social media team had been well-trained for this day and they were ready for him.
@piersmorgan Oh hello Piers, we've been expecting you— Greggs (@Greggs) 1546452893
As was the rest of Twitter.
@piersmorgan Why are you such a snowflake?— Christopher Wylie 🏳️🌈 (@Christopher Wylie 🏳️🌈) 1546471942
Piers Morgan: “Millennials are such sensitive snowflakes stop getting offended over everything haha” Piers Morgan… https://t.co/xztXyv9s2c— Lucy Buglass (@Lucy Buglass) 1546502320
Congratulations to Piers for encouraging so many people to try veganism.
so I’m making tomorrow #VeganGreggsDay where you have to buy a vegan sausage roll and take a selfie then tag… https://t.co/CmTaaLPrQI— Hasan Patel 🌹 (@Hasan Patel 🌹) 1546466713
It seemed like he hadn’t calmed down this morning as well – when McDonalds announced its new vegetarian Happy Meal.
@piersmorgan Like our pals at the sausage roll place, we’ve been expecting you. Don’t worry Piers, you can still ge… https://t.co/drXPHnrFsL— McDonald's UK (@McDonald's UK) 1546507532
And for any meat-eaters who are worried the end is nigh, Greggs are reassuring people that the classic sausage roll isn't going anywhere.
@rstar346 Don’t worry Rob, the classic sausage roll is still available and always will be 👍— Greggs (@Greggs) 1546502503
HT: Twitter Moments
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