Ad featuring wedding between two women was inexplicably banned by Hallmark Channel and people are livid

Sirena Bergman@SirenaBergman
Sunday 15 December 2019 09:45
news

A TV ad which features two women getting married has been banned from TV channel Hallmark for being "too controversial".

The 30-second ad shows the two brides saying their vows, which are inexplicably and hilariously about wedding website hosting company Zola. After their vows ("I Taylor, would pick Zola, to have and to host our wedding website...") they kiss for a total of about one second, which was apparently wildly offensive to a conservative association called One Million Moms.

They started a petition to complain about the ad, which included horrifyingly homophobic comments, such as this gem: "We are fed up with having the gay agenda crammed down our throats! You are one of the few channels we thought we would not have to deal with this issue! Please remove this and any other gay, lesbian, bisexual, or anything else it is called from your channels."

The petition itself seemed to think the Bible was on its side: "Family entertainment is not the outlet in which to be politically correct by forcing tolerance and acceptance of homosexuality – a sinful lifestyle that Scripture clearly deems as wrong."

Yes because Jesus was notoriously worried about TV ads for digital wedding services.

Hallmark is known for its feel-good family movies (especially at Christmastime) but not for its progressive politics. The best it's managed to do in 2019 is say it is "open" to making Christmas movies which feature LGBTQ+ families.

While Hallmark suggested that the issue with the ad was the kiss, many pointed out that their films and ads often feature similar PDA from opposite-gender couples to little or no fanfare.

Thankfully, people are expressing their disgust at such a bigoted double standard.

Some people also pointed out that Hallmark seems to fail on the diversity front in more than just this one aspect:

A spokesperson for the channel said that: “The decision not to air overt public displays of affection in our sponsored advertisement, regardless of the participants, is in line with our current policy, which includes not featuring political advertisements, offensive language, R-rated movie content and many other categories."

They did not appear to explain what exactly it was about the Zola ad which made it a problem. Presumably thee "many other categories" includes LGBTQ+ representation.

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