Jeff Bezos, the owner of Amazon and one of the richest people in the world right now has pledged to donate AU$1m to help in the relief effort against the wildfires that have ravaged the country.
The retail tycoon who has a net worth of $116.7bn confirmed the donation in an Instagram post which he shared on Sunday.
This all seems well and good and follows on from the likes of Chris Hemsworth, Elton John, Nicole Kidman and Leonard DiCaprio, who have all donated considerable funds to the cause.
However, Bezos has been called out for his donation as it only equates to $690,000 which for someone of his wealth isn't a huge amount of money.
Many have taken to Twitter to point out that lots of people who are nowhere near as rich at Bezos have donated a lot more to Australia.
Jeff Bezos is worth ~$116 billion. This is approximately 0.00059% of his fortune. If you had $50,000, this would be… https://t.co/b7yFYT4eYT— Brian Merchant (@Brian Merchant) 1578867986
There are celebrities donating millions to fight this thing, enormous portions of their net worth. And yet, Jeff… https://t.co/kFxS3AVRRF— Charlotte Clymer 🏳️🌈 (@Charlotte Clymer 🏳️🌈) 1578872791
this is 0.069% of his net worth. if you had $100,000 sitting in the bank, this would be the equivalent of donating… https://t.co/JPPj1Pktx8— noon witch (@noon witch) 1578877136
This feels like the equivalent of me donating a $5 dollar bill I found in a pair of jeans https://t.co/62TKogKmez— Lindsey Wasson (@Lindsey Wasson) 1578871046
In the first half of 2018 Jeff was making about $191,000 per minute - so this is less than four minutes'pay for him. https://t.co/h4PHd5qOH3— Philip O'Connor (@Philip O'Connor) 1578871060
Lol. Metallica gave $750,000. https://t.co/l45HkUKhIK— Licorice P’Zone™ (@Licorice P’Zone™) 1578869715
Elton John donated $1 million Chris Hemsworth donated $1 million Kylie Jenner donated $1 million for fucks sake… https://t.co/JVrueKbYYe— ALBΞRT MacGloan.eth ➐ (@ALBΞRT MacGloan.eth ➐) 1578877157
There was also the model who sold nude pictures to raise money for Australia, and donated more than Bezos.
Woman sells her nudes & makes over $700K. Donates every penny to Australian Brushires. #JeffBezos , CEO of @Amazon… https://t.co/c7sNkHJsgx— K The Okayest (@K The Okayest) 1578892651
A sex worker giving away nudes raised over a million. And she lost her family over it. Jeff Bezos has a long way t… https://t.co/jrHQoCyegB— 🖖 Christian Janeway 🖖 (@🖖 Christian Janeway 🖖) 1578884796
choose your fighter https://t.co/19n1euu4r8— jordan (@jordan) 1578871086
However, while it is fun to dunk on the rich, as Jeremy Berke of Business Insider pointed out, if everybody quit criticising Bezos and actually donated a little bit of money then they could potentially raise more money. Sage words.