Jeff Bezos, the owner of Amazon and one of the richest people in the world right now has pledged to donate AU$1m to help in the relief effort against the wildfires that have ravaged the country.
The retail tycoon who has a net worth of $116.7bn confirmed the donation in an Instagram post which he shared on Sunday.
This all seems well and good and follows on from the likes of Chris Hemsworth, Elton John, Nicole Kidman and Leonard DiCaprio, who have all donated considerable funds to the cause.
However, Bezos has been called out for his donation as it only equates to $690,000 which for someone of his wealth isn't a huge amount of money.
Many have taken to Twitter to point out that lots of people who are nowhere near as rich at Bezos have donated a lot more to Australia.
There was also the model who sold nude pictures to raise money for Australia, and donated more than Bezos.
However, while it is fun to dunk on the rich, as Jeremy Berke of Business Insider pointed out, if everybody quit criticising Bezos and actually donated a little bit of money then they could potentially raise more money. Sage words.