The general election campaign trail has shown that Theresa May is a tired soundbite machine.
While she's been sheltered from meeting anyone who isn't tied to a Conservative local branch, her media barrage has consisted of repeating a few focus-groupped soundbites, ad nauseam:
- Strong and Stable leadership
- Coalition of Chaos led by Jeremy Corbyn
- Every single vote will count
- Every vote will strengthen my hand in the Brexit negotiations
- Give me the mandate
- Best Brexit deal for Britain
- Truly Global Britain
Can you spot one of these at the campaign?
The phrase "Global Britain" means nothing, unless you want the countries borders to encompass the planet. In a more abstract sense, if you're hoping ot inspire the notion we will be able to trade with more countries around the world, leaving a single market which already deals with countries around the world seems like a strange way of doing that.
At his manifesto launch, dubbed "for the many, not the few," Jeremy Corbyn ruled out rises on VAT and National Insurance and on income tax for all but the richest 5 per cent of high earners. He also pledged to boost the wages of 5.7 million people earning less than the living wage to £10 an hour by 2020.
Mr Corbyn also officially announced the pledge to scrap tuition fees, end cuts in the NHS, end zero hours contracts and build over a million new homes.