ITV News sent its Scotland correspondent Peter Smith out to local branches of the fast food favourite to glean how customers were feeling.
The segment begins with Smith in his car, telling viewers: “When the sun is shining and you come to a McDonald’s drive-thru, this is the one thing you don’t expect to happen.”
He then asks the server for two strawberry milkshakes only to be told that his order can’t be fulfilled.
“We saw how the McDonald milkshake shortage was affecting others,” he then says gravely, as the shot cuts to an overview of the restaurant.
“Disappointed,” one customer tells him, before revealing that he’ll simply have to get his sweet fix from a nearby ice cream shop instead.
“You’ve just got to try to figure it all out by yourself now,” Smith responds sympathetically. “That’s a shame.”
Two customers shared their dismay at the shortages ITV News
The reel continues with further vox pops, including one man who admits dejectedly that the shortages have left him feeling “distraught”.
The sombre tone of the broadcast was picked up on by one delighted viewer, who posted an excerpt of it to Twitter with the caption: “ITV News making the McDonald’s milkshake shortage out like a global pandemic.”
Her tweet racked up more than 47,800 likes and 440 retweets in less than 24 hours, as fellow users of the platform shared their glee at Smith’s approach.
I am still dying at this. The sincerity in the way the reporter says "you've got to figure it out all by yourself"… https://t.co/qbd4oMWKRU