
People still think Cadbury eliminated the word ‘Easter’ from its Easter eggs.
In March 2016, the Daily Star published a story claiming the chocolate giant decided to eliminate the word ‘Easter’ from its Easter egg hunt advertisements.
In 2017, Theresa May waded into yet another row about it, condemning the apparent removal as “absolutely ridiculous”. Except she didn’t have a solid grasp of the story, because the word ‘Easter’ actually appeared on promotional material for the event, as well as on the National Trust’s website.
And now, a year on, the rumour persists that the chocolate giant is dropping 'Easter' from the packaging of its eggs.
Like this one calling to boycott Cadbury because of Muslims.
Please let us all boycott Muslim appeasing Cadbury's this Easter especially in vew of the fact that it is a Christ… https://t.co/aRETFYAqst— Adrienne 🇬🇧 (@Adrienne 🇬🇧) 1522072724
And this person referencing the word ‘halal’ with what appears to be a limited understanding of what it actually means.
Don't forget to boycott Cadbury's this #Easter and stop funding the spread of #islam through Halal fees. Try to fin… https://t.co/FTGkifnXJi— Ian from Brisbane (@Ian from Brisbane) 1522195360
Oh dear.
At this time of year please spare a thought for the Cadbury social media team. https://t.co/rEvEy6s9Rg— Jamie Ross (@Jamie Ross) 1522172438
On Twitter, the Cadbury team have been cheerfully batting away.
@PeterStarbuck We haven't! We’ve used the word Easter in Marketing & Comms for over 100yrs & continue to do so in o… https://t.co/Mm2GJimMf7— Cadbury UK (@Cadbury UK) 1519751901
@Montana100 We haven't! We’ve used the word Easter in Marketing & Comms for over 100yrs & continue to do so in our… https://t.co/N43evuAk47— Cadbury UK (@Cadbury UK) 1519751851
@AGloverX We’ve used the word Easter in Marketing & Comms for over 100yrs & continue to do so in our 2018 Easter ra… https://t.co/59ZDFE1PAt— Cadbury UK (@Cadbury UK) 1519219645
Altogether now: Cadbury is not removing the word ‘Easter’ from its eggs or its advertising.
Although even if they had, in the Long List of Things To Be Angry About (think war, famine, Cambridge Analyitca), this shouldn't come very high on the list for any of us.
indy100 has contacted Cadbury for comment.
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