The recording, which the Washington Post released last week, revealed some fairly explicit and disgraceful behaviour.
I just start kissing them. It's like a magnet. I don't even wait [...] Grab 'em by the p***y.
- Donald Trump (2005)
Some high profile Republicans have released statements denouncing his sexually aggressive language.
The internet was quick to point out that perhaps what Jeb should have said was, as a person, he cannot excuse them.
As it read, it coud have been interpreted to mean the comments are only abhorrent to him because they could potentially apply to his own granddaughters.
Mitt Romney also weighed in on the scandal.
But again, he cast the women in terms of their relationship to their protective menfolk.
Which responses pointed out:
Senate Majority Leader Mitch McConnell (R-Ky.) said the comments are “repugnant, and unacceptable in any circumstance":
As the father of three daughters, I strongly believe that Trump needs to apologize directly to women and girls everywhere, and take full responsibility for the utter lack of respect for women shown in his comments on that tape.
- Mitch McConnell
But surely it is Trump who is demeaned by his words?
Anyone who knows me knows these words don't reflect who I am.
- Donald Trump
Given his history, many would argue this point is debatable.
Just to be clear, in response to allegations of outrageous sexism, Trump conveniently forgot it was Hillary who is running for President. Not Bill.
People were also quick to point out that there has been no such strong condemnation for his violently Islamophobic rhetoric, his ongoing absurd racism against Latino communities, or his casual condescension towards African Americans.
So the backlash among Republican upper echelons following only this latest outrage speaks volumes.
And let's not forget, there are still women who will vote for him.