Shopping is like sex for some people, study finds

iStock/Getty Images

Money can't buy you happiness, but shopping could at least guarantee you a good time.

A study of 'gamma brainwaves' shows a link between shopping and a state of pleasure for Shopaholics.

The research, conducted by the company MyndPlay, who have previously done studies that use 'electro-encephalography' (EEG) headsets to measure pleasure in the brain's electrical signals.

Myndplay divided shoppers into two categories: 'Inspired' and 'Shop-y-cats'.

It found that 'Inspired Shoppers' were those derived real pleasure from browsing, whereas 'Shop-y-cats' only did it in order to fit in.

The analysis found that 84 per cent of the former group experienced a 'buyers' high' at checkout.

The prolonged high experienced by Inspired Shoppers was, according to The Sun, comparable to sex, or a Formula 1 driver finishing a race.

Quite the bargain.

While Shop-y-cats (who apparently count for half of the UK population) still experience a high, it is much shorter lived.

More than four out of five of this group had increased mental fatigue, that went up 30 per cent every 10 minutes spent shopping.

HT The Sun

More: Scientists in the Netherlands invented a sex toy for women ‘by accident’

The Conversation (0)