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Waitrose is offering gender neutral Mother’s Day cards in an effort to make the holiday more inclusive.
Cards with the phrases ‘Special Person’ and ‘Happy You Day’ are being sold on its website.
‘Happy You Day’ has since been removed from the website.
According to the Sunday Times, Waitrose made the move in an effort to “broaden out who the cards can go to, whether it’s grandmas or transgender mums”.
Picture: Waitrose screengrab
Scribbler is also offering a card emblazoned with ‘Two mums are better than one' in an effort to be more inclusive.
Reactions online have been mixed, with some calling the move ‘belittling’
I am shocked that Waitrose have belittled the celebration of Mother’s Day with their gender neutral card. Everyone… https://t.co/RdOInktSNe— Gill Roddis (@Gill Roddis) 1520771540
Others were more excited about the prospect.
Seeing a bit of eye-rolling about Waitrose selling more neutral/inclusive Mother’s Day cards. Call me cynical, bu… https://t.co/HxHs3N2lKX— 🌻Karen🌻 (@🌻Karen🌻) 1520772541
I'm sure there's lots of kids without a mother who do have a special person. Don't get the objection here. https://t.co/83Wr6smgkp— Paul (@Paul) 1520780109
In an email to Indy100, a Waitrose spokesperson said:
This card is designed to allow our customers to thank anybody they choose to today.
H/T Sunday Times
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