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April 28th is Ed Balls Day, when people up and down the country celebrate the anniversary of the former Labour cabinet minister Balls tweeting his own name.
But gather round, ye children: 29 December 2015 may have just seen the birth of another worthy tradition.
Floods minister Rory Stewart, in the public eye this week as the face of the government's response to severe flooding in the north, has just arrived in Yorkshire.
And he also just tweeted his own name:
So far there has been no explanation.
The tweet hasn't been deleted.
And the internet's joy is unbridled.
Poor Ed. First his parliamentary seat, and now this?
More: Are you smarter than Ed Balls?
More: Ten ways the British government can help to limit the damage from flooding in future
More:Rory Stewart's anti-hedgehog speech hailed as 'one of the best ever'