Rishi Sunak has announced that everyone will receive 50 per cent off restaurant meals in the month of August.
Eat Out to Help Out vouchers will halve the price of restaurant food between Mondays and Wednesdays, capped at £10 per head and excluding alcoholic drinks.
The scheme, an effort to re-stimulate the hospitality industry in the wake of the coronavirus lockdown, has been criticised for failing to take into account the differing incomes of those receiving vouchers.
The Conservatives, it seems, are suddenly able to subsidise food when pubs, cafés and restaurants are in financial danger...
... But have been less generous when children were going hungry.
Recently, it took a campaign by Manchester United player Marcus Rashford to convince the government to U-turn on their decision to end free meals for children over their summer holidays.
And that's not the only time the Conservatives have been criticised for trying to deny food to hungry children.
In 2018, every Conservative MP voted to cut eligibility to free school meals as part of a series of changes Theresa May made to the Universal Credit scheme.
What were MPs voting on?
Prior to 1 April 2018, every child whose family received Universal Credit was eligible for free school meals.
The change, announced by then-chancellor Philip Hammond, meant that for children in year 3 or above, their household's annual income would have to be lower than £7,400 (excluding benefits) for them to receive free school meals. Their logic was the cut would enable them to provide more support to the very poorest families.
Labour opposed to the move, and an amendment opposing it was tabled by shadow education secretary Angela Rayner.
What was the outcome?
The amendment was voted down 312 to 254.
Every Conservative and DUP MP voted against the amendment, while Labour supported it.
Why did the amendment fail?
Labour accused the Conservatives of buying the DUP's votes by promising to introduce the changes in England only – not Northern Ireland.
The income threshold for families on Universal Credit to qualify for free school meals in Norther Ireland was £14,000, almost double what it was in England.
Jeremy Corbyn accused the Conservatives of engaging in "disgraceful tactics" and "playing politics with the health of our children".
What was the reaction?
The Children's Society charity called the changes a "huge step backwards" that would result in "one million children in poverty who could benefit" being unable to access free school meals.
Tory MP Chris Philip claimed that this figure referred only to children could receive free school meals, not those who were. The Conservatives stressed that the system was not designed to cause people to lose money.
What were the effects?
The eligibility criteria for free school meals has not changed since April 2018, when these changes were implemented.
When schools closed because of lockdown earlier this year, children who met that criteria received food parcels and vouchers to be used in supermarkets.
But the government wanted to stop sending these to children in England over the summer holidays, until, of course, Marcus Rashford stepped in.
Currently around 1.3 million children in England are eligible for free school meals.
The long term effects of the coronavirus lockdown are only likely to worsen the finances of families on low incomes. Indeed, many people are relying on independent charities to survive: the use of food banks almost doubled in the immediate aftermath of the lockdown according to the Trussell Trust.
Sunak's 15 per cent cut to VAT for the hospitality industry and restaurant meal vouchers might help to re-stimulate some businesses, but it does little to help those who cannot afford restaurant meals.
Those who need government assistance the most are all too often those who struggle most to gain it.