It seems unlikely anyone could get annoyed by an adorable fictional bear mascot for a trusted and valuable institution.
Yet, back in 2015, Donald Trump was incensed at the mere sight of Smokey Bear, the mascot for America's National Parks Service.
Smokey was being used in a PSA to warn campers and hikers about the dangers of starting a campfire in a forest.
In the advert, he would warn viewers that "only you can prevent forest fires" and promote safety and point out careless habits, like idly tossing away a cigarette.
For some reason, that was too much for Trump, who - on January 8, 2015 - must have been watching a lot of television, as he decided he had seen Smokey too many times and tweeted his discontent.
Four years later, Donald Trump would be standing in the middle of a forest in California that had been left devastated by wildfires saying things like:
You’ve got to take care of the floors. You know the floors of the forest, very important.
You look at other countries where they do it differently and it’s a whole different story.
In light of these comments, this Trump tweet has been dug up again, inspiring a new wave of replies and memes.
At this point, you would have thought that Trump would have hired someone to delete any old tweet that would be considered even slightly controversial, as this happens all the time.
For some further context, Trump cut funding for the National Park Service in April 2017 by nearly two billion dollars, virtually rendering Smokey and his advice meaningless, as we are literally the only thing preventing a forest fire.
In many ways, Smokey is something of an institution in the US, with his iconic slogan first been introduced in 1944. There was even a real Smokey, who was saved from a fire in New Mexico's Captain Mountains in 1950.
Although the cub was badly burnt as a result of the fire, he lived out the rest of his days in the National Zoo in Washington DC and served as a symbol of the dangers of forest fires.